Let's face it, when buying a gift the last thing we thing about is the tag. What's inside the wrapping counts most, right? Well after stumbling across this selection of adorable gift tags, it's made me reconsider. Adding a little message or image on your gift tag totally sets the mood for the entire gift. Whether it's a birthday gift or a simple I love you, Sugar Paper did a wonderful job at creating a variety of tags for any occasion. Here are some of my favourites (I especially love the black & gold ones!), you can see the full collection here. Which ones are you loving?